Use Cases
Tailored to fit your needs
At Total Data, we provide a wide array of data that can be tailored to fit your specific business needs. Below are some typical ways that our clients make use of our services.
1
Empowering Sales & Marketing Teams
Data is an invaluable tool for Sales & Marketing teams. With our Business Information Services, you can get a comprehensive view of your sales prospects. Understanding the financial health, recent M&A activity, new investments, and much more about a potential client can significantly enhance your sales strategy.
For example, suppose you’re a software-as-a-service (SaaS) business targeting mid-sized tech companies. Using our data, you can get insights about which companies recently secured funding and are likely to invest in improving their IT infrastructure. Such insights can help you tailor your sales pitch, timing it right and positioning your solution as the perfect fit for their new growth phase.
2
Due Diligence for Investment Decisions
No two companies are the same, and our Firmographic Services are designed to highlight these differences.
We take a deep dive into various attributes of companies, including their size, location, structure, and industry, helping you map out the competitive landscape, identify potential clients or partners, and fine-tune your marketing efforts.
3
Market Intelligence
Staying ahead of market trends and understanding your competitive landscape is critical to maintaining a competitive edge. With our Chronographic Services and Firmographic Services, you can gain insights into market trends and the attributes of other players in your industry.
Consider a scenario where you’re a retail business looking to expand into a new region. We can provide you with demographic data for your target market, recent trends in retail in that region, and information about potential competitors and their market share. Such a wealth of information can guide your expansion strategy, ensuring you enter the market well-prepared.
4
Regular Alerts
Stay in the loop with our regular alerts. Whether weekly or monthly, we can keep you updated about key changes in data that could impact your business. This can include everything from financial shifts in your industry to changes in legislation that could affect your operations.
For example, as a pharmaceutical company, you may want to track changes in regulations related to drug approval processes. Regular alerts from us could ensure you’re never caught off-guard by sudden shifts, helping you remain compliant and strategic.
5
Tracking Partners, Suppliers, or Other Third Parties
In today’s interconnected business world, staying informed about the health and activities of your partners, suppliers, and other third parties is crucial.
Our services can provide regular updates about changes in their financial health, news, reputation, locations, and more.
Suppose you’re a manufacturing company reliant on a key supplier. We can help you keep tabs on that supplier’s financial health, any news about their operations, and any potential changes in their location. This way, you can proactively manage your supply chain and mitigate any potential risks.
6
Human Resource Planning
By using our demographic and firmographic data, HR departments can strategise recruitment plans based on the labour market condition in specific regions or industries.
This could be especially useful if you’re planning to open a new office or factory and need to understand the local workforce’s skill level, age distribution, and employment rates.
7
Mergers & Acquisitions
Our comprehensive data can aid in identifying potential M&A targets.
By evaluating financial health, industry positioning, and the growth trajectory of potential candidates, you can make more informed and strategic decisions in your M&A initiatives.
8
Risk Management
Our services can support risk management by providing insights into market conditions, competitor health, supplier stability, and more.
These insights can enable your organisation to anticipate potential issues and prepare strategies to mitigate them.
9
Policy-making and Advocacy
For non-profits or government organisations, our data can provide insights into demographics and market conditions that can support policy-making or advocacy work.
Understanding the state of the industry or the condition of the population you’re serving can inform your policies and advocacy strategies.